I was walking through downtown Madison, NC and spotted this:
My first thoughts were – Who’s going to like a Pawn Shop on Facebook? And if you’re pawning stuff, do you really have a computer or internet service? Wouldn’t it be kind of depressing?
But then I visited M&M Pawn Shop’s Facebook Page
Clearly they need a graphic designer to pawn some stuff or trade for some upgrades to the page. But looking past the aesthetics, it’s pretty interesting.
1) I saw some stuff that that I might want to buy (so the page may be more useful for people purchasing items, rather than those hocking them).
2) It’s interesting just to peruse what people pawn (in a reality show type way)
3) Pawn shop or not, it’s great to see a small business linking Bricks and Mortar with Social Media Efforts (because many do not).
In the end, I wound up Liking their Page and will probably stop in store sometime. Effective marketing.
Their pink sidewalk pig, as tacky as it is, made me stop as well. You have to wonder if they just thought it looked funny or if they were subconsciously referencing Pearls Before Swine.
“Pearls before swine” and “casting pearls” refer to a quotation from Matthew 7:6 in Jesus’s Sermon on the Mount, implying that you should not put what is valuable in front of those who will reject the notion that it has value and furthermore that they will seek to diminish or destroy what you offer.
“Do not give what is holy to the dogs; nor cast your pearls before swine, lest they trample them under their feet, and turn and tear you in pieces.”
Given that this pig is actually wearing the jewelry – is the message that some Pigs will realize the value and put them on?